Email
Marketing
Email Marketing is has a simple and universal
requirement, which is “Get the email address owner’s permission
before you send a solicitation.”
We all know what SPAM looks like and often times the
definition of SPAM in the moment is an Email that we are not
interested in reading from known or an unknown sender (person or
entity). Always get permission (opt-in)
to use someone's email address.
Most people understand why Email Marketing is so popular
when compared to traditional Direct Mail Marketing. Here are few
reasons:
- Email Marketing is very
green, meaning it does not involve a tree or
almost any paper products that get dumped into our landfills.
- Email Marketing tends to be significantly more
economical than Direct Mail Marketing and many other forms of
print advertising.
- The Direct Marketing Association (DMA) regularly ranks
email top for return on investment (ROI) among direct marketing
tactics.
- Email Marketing can easily be targeted and
personalized, marketers can persuade their customer base to
purchase with special offers and value-added services specific
to an individual.
- Email Marketing allows any size entity to provide the
personal touch and customer service to sustain business. And
regular contact with customers and clients through email
newsletters or Compiled Information Message (CIM) and campaigns
has much to offer there.
- Email Marketing can be easily managed through low cost
Contact Management or Client Management Software. Allows there
Internet hosted solutions have evolved and are very cost
effective.
- Email Marketing success or failure is easily
recognizable without extensive analysis.
- Email Marketing is a very flexible method of
advertising, which can help any entity become more agile as an
advertiser.
- Email Marketing can be done in steps or staggered by
delivery dates and other database sorting criteria.
- Email Marketing provides an easy and low cost way of
developing and testing multiple campaign messages for
effectiveness.